'Business' can be described in the simplest of the terms as application of common sense to meet varying needs of the people for their survival and growth in the most effective and efficient manner for the maintenance and development of the society. It is a necessary setup to take care of economic needs of the people that cannot be avoided. Thus, each Business entity is not only a group of people and buildings joining together to garner societal resources for its exclusive private consumption but it is a principle, a principle in which everything else has to permeate and work in its parameters to in furtherance of the welfare of all of the people dealing with it to the extent as is practical under the given conditions. Therefore, our understanding is that societal development is the outcome of the contribution of its constituents who in turn are looked after by the society.

teaches that no one ever has made money out of speculation rather everybody has lost his shirt while doing so. Thus, we take it our primary responsibility to enlighten our clients that the speculative approach in investing may seem very rosy owing to influence of mass media but is certain to destroy the wealth and families.

Our endeavor is to assist the client to derive the economic freedom that a family wishes sooner than the normal course of action. We believe that economic freedom is not a one day job rather it is a slow and systematic process where the final outcomes would always depend upon investment approach. Investment approach is invariably outcome of the inputs obtained for the purpose. We disseminate the right education for this purpose.

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Our business is to assist the investor to derive better returns rather than on traditional bank deposits without taking excessive risk as regards safety of his capital.

In order to do so, investor is assisted in evolving a right conceptual framework for investment decision-making instead of ad hoc/impulsive approach. The investor is encouraged to decide for himself the appropriate strategies suitable to his requirements especially after taking into account his risk bearing capacity/capability and further select the appropriate instruments. Such an approach imparts the maturity to the investor to stand by his own decisions thereby avoiding panic in adverse market conditions.

We believe that advice for investment should be from independent sources having no connections or should not be affiliated or funded by any brokerage house. A lot of information is available in public domain at no cost.

The procedural issues relating to such investments are also brought to his notice to avoid any unintentional losses owing to the lack of knowledge of the intricacies in such transactions.

We provide the facilities of trading in securities listed at NSE, investment in IPOs, investments in Mutual Funds and to maintain Depository accounts.

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Our publications for Investors Education are in association with Society for Capital Market Research and Development.

• How the P/E Ratio Can Really Help You (2005) by Dr. L. C. Gupta

• How to Select Companies for Your Share Portfolio (2006) by Dr. L. C. Gupta

• How to Select Mutual Funds (2007) by Dr. L. C. Gupta

• Basics of Derivatives: Futures & Options (2008) by Dr. L. C. Gupta

• Managing Your Wealth (2009) by Dr. L. C. Gupta

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A person’s belief shapes his approach towards his relationships with rest of the world. Such belief is evolved out of the exposure of the person and his experiences with rest of the world.

We believe that there is only one certainty in the world i.e. Change.

All human endeavors are to change for the better which does not mean that all evil, human misery, negativity etc. can be removed; it means that goodness can be increased and negativity can be decreased by a conscious, sustained and continued actions.

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Simply stated, Indian populace can be divided into two types:

1. Wealth Generators

2. Sustainers

Wealth Generators are the people who have investible resources after meeting the legitimate requirements such as provision for good housing, good health and comfortable to luxurious lifestyle including providing for their anticipated financial requirements well in advance like for higher education and marriage of their children.

Their investment decisions, even when these turn out to be bad, which may result in erosion of their capital, would not impact their life-style or compromise with the basic requirements for good living. Poor investment decisions may make these people poorer in terms of their investible resources.

Whereas, sustainers can be considered those people whose wrong investment decisions would impact their life-style and compromise with the basic requirements for good living such as higher education for children, availing of good health care, up gradation to better housing etc. Poor investment decisions may leave these people with no investible resources in the future. Inspite of such apparent risk, they need to invest to obtain better returns than that of bank deposits in order to enhance their resources significantly.

The market structure is biased towards providing better services to the wealth generators than the sustainers owing to the commercial considerations. As the sustainers are desperate for better returns, business considerations of brokers to generate maximum revenue from the gullible investor make them an easy prey for mis-selling by leading them to day trading/speculation which invariably destroy their savings.

We focus that investors should have his investment strategy compatible to his risk appetite and objectives.

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We feel an obligation towards the whole society. We try to do our bit by setting aside 1% of our gross revenues every year for the support of social service and upliftment of the under-privileged sections through recognised institutions. The company's Managing Director, Shri Ashok Kakar, is personally involved in various social activities and is a Member of the Board of Management of the Divine Life Society, Rishikesh , Trustee Sri Swami Premanand Memorial Charitable Trust etc.

We are dedicated to small investors, strongly supporting fundamental market reforms in the interest of investors. We also support programs for investor education and for protection of investor's right, and have sponsored research studies for understanding the manner in which the market works so as to mitigate the problems faced by the small investors. The following may be mentioned in this regard.

• India's Stock Market Crisis (1995-97) by Dr. L.C. Gupta: Society for Capital Market Research and Development in collaboration with us.

• India's Stocks Market & Household Investors / 2001-04 by Dr. L.C. Gupta, Society for Capital Market Research and Development in collaboration with us.

The studies sponsored by us have become a landmark in providing empirical evidence about the issues having a bearing on the interests of small investors. As a result, many such concerns get addressed by the regulatory authorities.

Starting in 1995 with a modest beginning, we have spread to 22 different locations: 17 in Delhi, 2 in Mumbai, 1 each in Chandigarh, Panchkula and Srinagar, servicing nearly 8500 accounts. Our core business philosophy is to provide the best possible service to our clients.

Being a transparent organization, we provide investors with necessary information for their complete satisfaction, ensuring that they always get a fair deal. Besides, we strive to raise the standard of brokerage services available to small investors and maintain complete integrity in our dealings with our clients.

We are deeply obliged to our clients for their continued patronage and the confidence reposed in us. We request our clients to help us in building new business relationships by recommending us to their nears and dears.

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1995	Established and became member NSE
1996	Society for Capital Market and Research and Development appointed for undertaking Investors' survey
1997	Incorporation of Viveka: Society for Investor Awareness and Education to furtherance the cause of Investor
1997	'India Stock Market Crisis'- release of study
1999	Commencement of Depository Operations
2002	Started trading in Futures and Options Segment on NSE
2003	Crossed 5000 clients
2004	Number of locations crossed 20
2005	Mysharebroker.com - on-line portal launched

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